Is Whole Foods affordable? | The Frugalista

Is Whole Foods affordable?

by frugalista on August 6, 2008

The New York Times ran this article about how Whole Foods is having a hard time in this economy convincing people that it can be economical. The company is offering deep discounts and giving tours to show just how affordable it can be. According to the article, since  2006, its stock has dropped more than 70 percent. Clearly, the company needs a survival strategy.

I’m more of a Fresh Market type of girl, but I know a lot of my coworkers like Whole Foods. As the article mentions, the place sells goat cheese for $39.99 a pound. For me, that’s a wash and set, deep conditioner and tip at my favorite salon! I digress. Whole Foods offers $1.50 per pound tofu, though.

Do you shop at boutique grocery stores? Do you buy organic? Since the economy started weakening, have you found yourself shopping at Costco and Aldi more? Should Whole Foods hang it up?

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