I think Time magazine hit a home run with this article.
According to the Journal of Consumer Research, if touch you an item while shopping, you are more likely to buy it. I know for a fact that that's true. If I pick up a dress, inspect it and like it, well, the game is over. I know I'm going to want it in my house. I want the dress to be part of my life. I mean, we touched! Whew. Sorry, I got carried away. I NEVER try on clothes when I'm shopping. I hate dressing rooms. So I am a sucker for touching and inspecting the clothes on site and making a decision.
So what's a frugalista to do? . Is touching fabric a crime? Am I destined to spend more because I like prowl while shopping? Is it better to stay away from shopping centers? Are you a toucher? Tell me all about it!