So, Target and Neiman Marcus are releasing a special holiday line featuring top designers. Twenty four designers, including Jason Wu (must have loved his last Target tour), Diane von Furstenberg and Tory Burch, will be selling items under the partnership. Beginning Dec. 1, the collection will be sold at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com, according to the news release. The Target + Neiman Marcus Holiday collection prices will range from $7.99 to just under $500.
I must say that I am not enthused about this new partnership. Neiman Marcus is Neiman Marcus and Target is Target. When I think of Neiman Marcus, I don’t think of the hypebeasting sales antics of Target’s “limited collections.” I really hope there isn’t a mad rush at the stores and fashion scalping on eBay like with Target’s Missoni collection. The thought of Neiman Marcus selling lesser quality versions of designer goods for about the same price that consumers can get at Neiman Marcus’ Last Call outlet is soul crushing.
I just don’t see this as affordable luxury. I will be sure to check out the line to see if the prices are really competitive or just all hype.
I wonder if the designers are deciding to do business with Target because they know that Target may knock off their designs anyway. If you can’t beat ’em, join ’em, right?
Let us hope that Neiman Marcus doesn’t end up with a scene like this video below!
Are you excited about the Target and Neiman Marcus partnership? Is it good for affordable fashion or bad for affordable fashion? Do you think this hurts Neiman Marcus’ brand? Is it smart for Neiman Marcus to make this move in a mediocre economy?
P.S. I took the photo in this post during Black Friday. See how nice and orderly the shoppers at the Neiman Marcus Last Call outlet are behaving?